Reflections on the organizational identity of Brazilian universities in their mission statements

DOI: https://doi.org/10.24109/2176-6681.rbep.104.5529
Keywords: mission statement; organizational identity; corpus linguistics; university’s mission

Abstract

This study investigated whether institutional characteristics of Brazilian universities are reflected in their mission statements. Based on corpus linguistics techniques, the most frequent terms and their co-occurrences were identified, and keyword in context searches were conducted using Voyant Tools. Results have revealed differences between public and private universities, with the former emphasizing their commitment to citizenship and social and sustainable development, and the latter placing a greater emphasis on professional training. On average, private universities have shorter mission statements but higher lexical diversity. Public universities make fewer references to corporate values such as entrepreneurship. Such findings corroborate studies carried out in other countries. However, when comparing to foreign universities, Brazilian university mission statements mention internationalization and research less frequently.

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Author Biographies

Marcos Antonio Martins Lima, Universidade Federal do Ceará (UFC). Fortaleza, Ceará, Brasil

Doutor em Educação pela Universidade Federal do Ceará (UFC). Fortaleza, Ceará, Brasil.

Lincon Rodrigues Dias Simões, Instituto Federal de Educação Ciência e Tecnologia do Ceará (IFCE). Fortaleza, Ceará, Brasil

Mestre em Políticas Públicas e Gestão da Educação Superior pela Universidade Federal do Ceará (UFC). Fortaleza, Ceará, Brasil.

Francisco Lindomar de Lima Silva, Faculdade do Maciço de Baturité (FMB). Baturité, Ceará, Brasil

Graduado em Pedagogia pela Faculdade Evangélica do Piauí (FAEPI). Teresina, Piauí, Brasil.

Published
20-12-2023
How to Cite
MARTINS LIMA, M. A.; RODRIGUES DIAS SIMÕES, L.; LINDOMAR DE LIMA SILVA, F. Reflections on the organizational identity of Brazilian universities in their mission statements. Brazilian Journal of Pedagogical Studies , v. 104, p. e5529, 20 Dec. 2023.
Issue
Vol 104 (2023)
Section
Estudos

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